Top 11 Successful Sports Business Ideas

The sports business is one of the profitable business sectors right now and many entrepreneurs want to start a sports business. The revenue that the global sports business made up to 2023 is 191 Billion Dollars.

So, if you are passionate about sports and want to start a business in this sector? Then you need ideas so that you can choose your niche and start a business.

It is also interesting to know that Americans are more numerous each year to take an interest in sport and to practice regular physical activity.

The sports and personal development market is booming and offers interesting business opportunities. It is a rapidly evolving market that is the subject of numerous innovations, both in terms of marketing and technology.

11 Best Profitable Sports Business Ideas

1. Sports Equipment Store

Opening a sports shop can be the dream of many sports lovers. Just imagine, almost every type of sport requires sports equipment. For example, clothes, sports equipment such as balls or racquets, as well as accessories.

By opening a sports equipment store, you are facilitating not only one type of sport but even many types of sports. Moreover, the types of sports are very diverse, ranging from those with a lot of enthusiasts such as football, basketball, and volleyball to those with limited interests such as takraw or hockey.

A very big opportunity, right? Also, you will be happy to know that the revenue of the global sports equipment market was 143 billion USD up to this date.

2. Rent a Sports Arena

Increasingly, sports arenas that function as free public facilities such as football fields and athletic tracks are being eroded. That is why more and more commercial sports facilities are being built in various regions.

Sports arenas such as futsal courts, basketball, swimming pools, and gyms are one of the business opportunities in the sports industry. However, the magnitude of the business opportunity in this sports arena is not yet comparable to the available facilities.

Take for example the gym. According to the CEO of Gold’s Gym USA, as reported by Kompas, the number of fitness centers is still very small, only around 1 percent. The sports arena rental business opportunity is still very wide open!

3. Sports Consultant

This sports consulting business is suitable for those of you who have expertise in one aspect related to sports.

A sports consultant works closely with professional athletes to take care of various aspects such as health, branding, and various professional collaborations.

Great athletes from various sports in the world cannot be separated from the role of sports consultants to enhance their careers, you know.

For those of you who are interested in pursuing a business opportunity as a sports consultant, prepare yourself as well as possible!

4. Sports Trainer

This business opportunity in the field of sports does not require large capital, just take advantage of the expertise you have. This opportunity is suitable for you, an athlete, or for those of you who do have coaching certifications in various sports.

Not only trainers for the gym, but you can also train for various other types of sports. But you need to have a thorough knowledge of the equipment, and training exercises that you teach your clients.

In many countries like the USA, Canada, and UK people now are more focused on bodybuilding, fitness, and strength so it will be beneficial for them to thrive in the sports field. So, if you have the expertise you can take advantage of this growing demand for sports trainers.

5. Nobar Arena

Do you have a cafe or coffee shop and want to expand your business and open a sports business? Just take advantage of your cafe or coffee shop to become an arena for sporting events!

No need to bother opening new spaces and drawing up a business plan. You only need to prepare the right marketing strategy for the arena.

Supporters of soccer and MotoGP motorbike racing are usually the ones who hold watching events together the most. Guaranteed your cafe or coffee shop is always busy and in demand, which will generate a decent amount of profit.

6. Creating Sports Applications

Today, smartphones have become part of people’s lives that are inseparable from various daily activities. This also applies to sports activities which have now developed into a lifestyle.

If you pay attention, currently many smartphone application makers are also making various sports applications. Starting from running distance marker applications, applications for aerobic exercise at home, to burning calorie marker applications are available on your smartphone.

This is certainly a lucrative opportunity for software developers and sports lovers alike. The market opportunity is still very large!

7. Sports Souvenir Business

Almost every month there are always sports events held in various regions of the USA, especially in big cities. Starting from badminton, basketball, and football, to sports that are less demanding, such as athletics or running a marathon.

Every sporting event is a great opportunity for those of you who are interested in being involved in this field.

You can offer a variety of sports souvenirs for both the audience and the participants. Starting from knick-knacks such as scarves, hats, and mugs, to bags, all can be attractive commodities when associated with certain sports.

8. Manager or Sports Camp Owner

Having a place for sports players to gather will certainly be very enjoyable for those of you who have a great love for sports. If you want to be someone like this, of course, you have to work with people who have expertise in certain sports.

Not only that, you can later become a sponsor for a sports club around you if your sports camp becomes large. Becoming a sponsor will certainly bring a lot of benefits in the future.

9. Public Relations Professional Athletes

A professional athlete who has many achievements usually needs public relations. Why? Because it is not only their lives as athletes in the field that will be in the spotlight, life outside the field to privacy will also continue to be sought out.

That is why, they will need a public relation to represent them to explain some things that they cannot explain, or even cover things that are not known to many people. With the existence of Public Relations, the life of athletes will usually be calmer, and sometimes it can open other avenues to earn money.

10. Health And Nutrition Coach

Those who like to do sports usually also adopt a healthy lifestyle. Not only do they, but some of them may also even include you, very much understand things related to the nutrition of food, and drinks and how to regulate them when consumed into your body.

Ade Rai, for example, is currently one of the people who really understand nutrition and is increasingly being called here and there to talk about nutrition and health. If you do have the ability to do this, there is nothing wrong with showing your ability.

11. Selling Sports Merchandise That Has A History

Everything will be more valuable if not everyone can have it, or the item is with people who are very influential in their fields. For example, if you like soccer, keep some items that you feel have a memory or history, and one day you can sell them for a hefty price.

Selling items like this will certainly be easier if you have a wide network, so use social media or several websites that are intended for such matters.

Overview of the Sports Sector in the USA

Sport is the number one leisure activity for American people. 26% of them consider sport as their favorite pastime, in front of reading, television, or music. About 29 million people participate in sports at least once a week.

48% of sportspeople are involved in walking and running, which makes it by far the most practiced sporting activity, ahead of cycling, swimming or even dancing and fitness. Running and the sale of running accessories is a particularly dynamic segment.

The USA is particularly well endowed with sports facilities. There are approximately 267,000 public or private facilities including football, rugby, tennis courts, and even gymnasiums.

The main sports practiced in the USA are, in order.

  • running (jogging, jogging, walking),
  • cycling,
  • swimming,
  • football (nearly 2 million licensees),
  • Tennis (1.1 million licensees),
  • Horse-riding (700,000 practitioners),
  • judo,
  • basketball,
  • Handball,
  • rugby,
  • Golf.

The prospect of the Paris 2024 Olympic Games should only strengthen the practice of sports and the consumption of sporting goods in the coming years.

Finally, around 200,000 people work in the sports sector in the USA.

What are the best places in the world to start a sports business?

Here are some of the top countries that are suitable and will be profitable for you to start sports business in these places:

  • United States
  • United Kingdom
  • Germany
  • China
  • Australia
  • Brazil
  • Japan


The sports business is a profitable niche and many ideas are still profitable to start. I have mentioned the best business ideas that you can start in the sports sector. But before starting any business you need to analyze your competition and customers’ buying pattern so that in the future you can easily grow and expand your business. Also, do promotions both on a digital or traditional level so that more and more people will be familiar with your products and business.

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