In this article, we will learn about the general criteria for selecting a business location. Determining the location of a business cannot be done arbitrarily. There are many things that must be considered because this is one of the strategies in running a business.
One of them is choosing a strategic location. In this case, an entrepreneur must have his own characteristics and criteria for a strategic place of business that he can use as an indicator. But unfortunately, there are still many business actors who are still apathetic about this.
The process of determining the characteristics and criteria for each entrepreneur’s strategic place of business is different. They will make special standards according to their knowledge and also the type of business to be run. By choosing the right business location, the chances of success to be achieved are also higher. In addition, it can also win the competition from competitors who may be stronger.
Here Are 8 Characteristics and General Criteria for Selecting a Business Location
Although every entrepreneur has different standards for choosing a business location. But in fact, have almost the same principle and core. For those of you who are currently opening a business, you should pay attention to how to choose a business location to support success. The following are the characteristics and criteria for strategic places of business which are generally used as indicators in determining the location of a business.
Being Close to the Community
The first characteristic and criteria of a strategic place of business is being close to the community. That is, the location you choose is not far from residential areas. It would be even better if it was in the city center. This will make the location balanced in terms of distance for all consumers from different areas of the city. Locations that are close to the community will make business growth faster because of the large amount of money circulating in the area.
Good Road Access
One of the considerations in choosing a business location is good road access. This is so that anyone who will go to our place of business will have no trouble. Good road access includes roads that are not bumpy, not too narrow, and not too uphill, and so on. Road access is one of the many characteristics and criteria for a strategic place of business that determines success in reaching consumers.
Passed by Many People
If possible, choose a business location that is near the protocol route where the route is the main road for people to pass by. Especially if the route is also the main route between cities that are not only passed by local residents. The more people who pass the store, the higher the impression that occurs. This will make the business better because it can reach a wider community.
Not Close to Competitors
The next characteristic and criteria is not to choose a location that has many similar businesses. If there are many similar businesses in the area, then it is the same as being close to competitors. This condition is not very good for new businesses that are still looking for customers because they do not have a strong foundation and trust in buyers. It is better to avoid places of business that are close to competitors. Moreover, your competitors have a long and mature business age.
Easy to Find Location
If your business provides goods that consumers really need and want, they will not hesitate to come to your place of business even though they live far away. For this reason, an easy-to-find business location is one of the characteristics and criteria for a strategic place of business that must be considered. Easy-to-find locations include available online maps, clear directions, and hassle-free road access.
Visibility here means that the shop is easy to see when people are around the area. This means that your shop can be seen by people without any obstacles such as buildings, billboards, trees, buildings and the like. A high level of visibility is a feature and criterion of a strategic place of business that may not have been considered much so far. Though this is one of the attractions that expand the reach of consumers.
Sufficient Parking Available
Parking space is an important requirement in a business location. But unfortunately today there are still many business actors who are not aware of the characteristics and criteria of this strategic place of business. Many of them think that parking is not so important. Though the parking lot can also determine the convenience of consumers who come. In addition, the availability of parking lots can also increase engagement in terms of consumer vehicle safety.
Good Building Condition
The last characteristic and criteria for a strategic place of business is the condition of the building if you as a business actor rent or buy in the form of a building. This condition involves many things including the age of the building, completeness, cleanliness, and air circulation. You can also consider the history of the building in the past. You have to make sure that the building has a good physical and history.
That’s a little explanation about some of the characteristics and criteria for a strategic place of business that you need to know. You can use the points mentioned above as an indicator to determine the location of the business. However, the location of the business is very influential on success because it involves the convenience of consumers. Moreover, the field of business that you run is often directly involved with consumers.
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Thanks for reading this article on general criteria for selecting a business location, hope it was useful.