What Is Mailchimp and How it Is Used

It is important that you know how MailChimp works and everything around it so that you know why so much mail.

We receive emails at all hours, of all kinds, from any company to which we have provided our email. Emails for offers, informative or offering new products are the star emails that reach our inbox every day.

That our mail inbox is often full responds to a key factor, that we facilitate our mail to many companies. This leads to the unwanted spams, which often fill us with unnecessary information.

However, many people believe that email is an outdated system to promote their company or certain products and the truth is that they are wrong. It is a great marketing strategy that can give you good results. 

Basically, this is because, with respect to social networks, which are more general elements, email is more personal, it goes more directly to the person in question, without algorithms or anything like that.

You are ready? Let’s start!

What is MailChimp about?

Surely you have seen on more than one occasion that cute monkey with a cap and you do not know what it is, right? Well MailChimp is a digital tool that will allow you to design, send and also calculate the impact that your emails will have on an email marketing campaign.

If you know how Mailchimp works, you will know that it can allow you to automate and do it more comfortably, sending your own newsletter and managing your email marketing campaigns that you want to publicize your new products, company or services.

It will also allow you to evaluate and quantify the impact your campaign is having, so that, in this way, you can improve the design and content of your emails.

It is important to know that mailchimp has a completely free version and a paid version. The most substantial difference is that the paid version will allow you to generate a greater volume of contacts and, therefore, a greater number of emails sent and thus be able to reach your targets.

What exactly is mailchimp for?

Mailchimp is basically used to carry out email marketing campaigns in a simple, effective way and, above all, with good results. Therefore, this tool will allow you, among other things:

  • Manage your own contact list.
  • Design eye-catching emails with digital marketing resources.
  • Send campaigns with those emails to your contact list intelligently (scheduling the best hours).
  • Not so evasive and legal digital marketing strategies.
  • If you know how mailchimp works , you can know who opens your emails, when and which links receive the most clicks.

As you can see, the function that it fulfills within a digital marketing campaign is crucial. If you manage to carry out a good campaign (we will show you as later) you will be able to obtain all these results and benefit.

How can I use mailchimp?

The first thing you have to do if you want to access mailchimp is create a user account. You can choose the free version and it only takes a few minutes to sign up.

When you have completed your registration process, this is when you will start using real mailchimp. In the following lines we explain how this whole process is:

Step 1: Sign up

You are going to write your email, you are going to create a username, with your password included and you are going to click «Get Started».

What Is Mailchimp and How it Is Used

Step 2: Activate your account

Access your email directly and activate your mailchimp account from there. You just have to open the email that has arrived and click on “Activate Account”.

Step 3: Confirm your account

During the confirmation process, you will have to put your name and surname to continue with the process.

Step 4: Put the name of your project

Now, if you do not know how mailchimp works , do not worry, it is the moment when you will be asked for the name of your project and the URL of your website, which can be from a blog to a sales website. If you still do not have a website, do not fear, you can put your Twitter or LinkedIn profile.

Step 5: Enter your postal address

In the next step, mailchimp will ask for your address. Already automatically, with the data you have been giving them, your city of residence and postal code.

Step 6: Select your tool

Before you finish the registration process, mailchimp will ask you if you use any tool related to ecommerce (Magento or BigCommerce).

Step 7: Connect your social networks

With mailchimp, you can connect your social networks. To do this, you just have to click on the + symbol that appears in front of each social network.

Step 8: Enjoy mailchimp

You are about to start your adventure in mailchimp, do not falter! Now, select the option “Subscribe to Getting Started”, to start using the tools that mailchimp has. Click on ‘Let´s Go’ to start.

You have now completed the registration process in mailchimp. As you have seen, it is a completely intuitive and easy to assimilate registration system. The only downside, if you start to know how mailchimp works , which you can put it, is that it is in English, although it is quite intuitive anyway.

What tools can mailchimp offer me?

Mailchimp will offer you many tools and functions so that you can have your contact list in optimal conditions and, also, be able to correctly manage your digital marketing strategies. 

Next, we are going to show you some tools that you can use:

Automate marketing

Offer a gift to your loyal fans, those who have been there from the first moment. When you have carried out this action, you will receive a comprehensive information report so that, the next time you go to make an automated shipment, you do so with the maximum guarantees.

With this service, you can ensure that your emails reach the right people at the right time. With this, you will end up managing to target a certain audience, according to their behavior, preferences or previous purchases.

Optimize landing page

A great tool that mailchimp offers you is the creation of the famous landing pages for mobile devices, which greatly favors your clients or potential clients, the purchase of products, services or subscriptions.

Another element to take into account, if you do not know how mailchimp works , is that it will provide you with a series of templates so that you can quickly create and publish landing pages according to your company or product.

Mobile apps

The mobile applications will offer you some templates that will allow you to create and send email marketing campaigns that fit what you are looking for, using tablets or mobile devices.

Thanks to this tool you can add photos, content, products that you offer in your store, etc.

Customer segmentation

If you get to a point where you want to increase the relevance of the messages you send, the best thing to do is segment those customers according to how they buy. Thanks to mailchimp, now you can connect your store and your customers’ purchase data, they are automatically synchronized with your Mailchimp list.

From here, the tool creates a segmentation of your potential clients, so you can go directly to them.

Integrate applications

Mailchimp has a very good thing, and that is that it integrates many applications and services, such as Google, Facebook or SurveyMonkey. This function, if you know a little how mailchimp works , you will know that it will basically provide you with the synchronization of those applications, import all their content, data and know how they will affect your next campaign.

There are many tools that you can use within mailchimp. These that we have mentioned to you now, are the ones that we think are the most attractive when it comes to devising an email marketing campaign.

What advantages do I get with mailchimp?

With mailchimp, you are going to have a series of advantages to optimize your email marketing campaign that are quite interesting. We are going to show you what they are:

  • It is a free service with which you can count on an endless number of tools.
  • You can integrate your social networks, your contacts, to carry out promotions taking advantage of the contacts you have.
  • Manage your client list efficiently and quickly.
  • Possibility of evaluating the impact of all your email marketing campaigns.
  • It allows you to control the designs you make.

As you have seen, the advantages that you can obtain using the mailchimp tools are varied. Do not think that, because it is a free tool, you will not be able to fully enjoy it. Being free, you can create all the campaigns that you want and with a thousand tools at your disposal.

Disadvantages of Mailchimp?

If you are already familiar with how mailchimp works , you will know that, like everything in life, I am sorry to tell you, it also has its disadvantages, few, but it does. Therefore, it is important that you know them and the values ​​in their fair average.

Now, we are going to comment on the two clearest disadvantages that we see that mailchimp has as a tool:

  • Follow-up messages : One flaw that the free version of mailchimp has is that you cannot create follow-up messages. In other words, you can’t send automatic messages when you receive new subscriptions. Which can be a great setback when it comes to devising a good marketing strategy. 
  • Free version analytics: there are several tools within mailchimp that you cannot do with the free version and that can be of great help to create your marketing campaigns. Therefore, if you want to do a good marketing campaign, it may be best if you buy the premium version.

As you can see, there are not insurmountable disadvantages to be able to use mailchimp. You can use it in its free version, as long as you know the limitations that you may encounter if you are going to carry out certain campaigns.

 However, it is good to know them so that, when you go to carry out your email marketing campaign, if you do not know how mailchimp works , you do not get last minute surprises and you can mount it with the majority of guarantees.

Is mailchimp necessary to create my email marketing campaigns?

As we have shown you in this article, mailchimp is one of the most important tools to create content and email marketing campaigns. 

As you well know, if you are a little familiar with the world of digital marketing and email marketing strategies, you will know that there are many more tools, more complex, others simpler or you can make a strategy on your own.

If you are starting in this world, you are going to need a tool that adjusts to your needs, that is simple to use and that makes your task easier. Creating an email marketing campaign on your own, without tools can be a pipe dream, and it can also make you go crazy and give up.

But since we do not want that to happen to you, we recommend that you lean on a tool. In this case, mailchimp is one of the most complete that you can find on the net. With a very complete free version and they offer a multitude of possibilities.

In short, if you understand and understand how mailchimp works, you will have brutal email marketing campaigns to achieve the goals you have set for your company or brand.

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