Looking for product innovation ideas then you came to the right place. Here we will talk about the ideas for product innovation.
Consumer orientation and innovation, which are the backbone of marketing, create the necessity to reveal new ideas for the brand and businesses.
From the past to the present, the marketing process has been able to bring out ideas and innovations that will benefit the consumer. Many marketing subspecies have been able to continue to develop truly successful and original ideas within themselves.
As a result of this development, the concept and examples of product innovation began to take its place in the marketing world.
Product innovation; is to make a functional change, innovation or development in the current product of the brand or business.
It is ensured that a product that is launched in the product innovation, which is included in the marketing innovation, but cannot meet the expectations or completely innovative, takes its place in the market. Product innovation ideas are needed to create and deliver a product innovation.
In order to benefit product innovation ideas, it is necessary to use certain marketing innovation stages. The product innovation idea stages, which started by listing the reasons for the need for innovation, continue with the correct implementation of marketing strategies.
- 1 Ideas for Product Innovation
- 2 What is Product Innovation?
- 3 What are product innovation ideas?
- 4 What are the marketing methods in the innovation process?
Ideas for Product Innovation
In order to create and present innovation, brands and businesses should benefit from strategic thinking throughout the innovation idea process.
Determining the value that innovation will create, the goals it wants to reach and the target audience that it will voice before opening a new or improved product directly to the market will open the way for strategic marketing.
Instead of thinking about the idea of innovation alone, taking into account the purpose of innovation for which purpose and for whom and with which methods will yield more efficient results. Product innovation ideas will reach applicability as a result of intellectual activities that require strategy and creativity.
R&D investments, technological know-how and initiatives support the establishment of the infrastructure of the idea in order to help reveal the idea of innovation . Brands and businesses, which can follow technological development and progress, can use this in their goods and services to bring innovation or improvement to quality.
Technological investment and know-how open up a way to handle things more coordinated and easy. It is also possible to facilitate innovation by looking at the needs and wishes of the target audience. Providing a functional answer to the needs, especially in the idea stage, attracts the attention and attention of the target audience. For this, it is necessary to be aware of the internal and external factors that will affect the innovation of the product.
Analyzing and Differentiating Competitors
Necessary analysis should be done first to reveal or develop a new product. It has been revealed by research that at least 13 new product ideas were in the process before the new product idea emerged. That is, before a new product idea is fully developed, there are many phases to sort out and exclude insufficient ideas. In order to sort out the thoughts and implement the differentiation strategy, the current competing products should be analyzed and at which points the differentiation can be considered.
In the differentiation strategy, the features of the product are determined and these features are highlighted. When the product innovation examples are examined, the products; needs-oriented, creative, distinctive and original, fun, technological use and ergonomic design . These features are determined as a result of the target audience and the habits of consumers using existing products. What the consumer wants to buy and why depends on the analysis the business will do.
Product Concept Development and Testing
After sorting out ideas and finding the right idea, there is the right concept development stage. At this stage, the process of developing the idea and detailing the features begins. After determining for what reason an idea emerged, it is important to be able to establish the infrastructure of that idea.
A differentiation strategy and concept from general to specific is required for an idea with its feet on the ground. In the process of concept development ; . Concept tests are carried out through personal interviews based on the customer group. In these concept tests, if the customers show a low level of acceptance and desire, the enterprise then reviews the product development phase. If the customers show high acceptance, the development of the product continues.
Product Design Process
The development and innovation of the product is also possible with its content and exterior design features. design; The packaging covers the regulation of content features and the nature of use. Once the product idea and concept has been determined, the understanding of how the design will keep up with it is important. In the product design process, interior and exterior designs are revealed that will emphasize the features that the product wants to emphasize. At the center of the design; innovativeness, creativity, originality or aesthetic features.
Interior and exterior designs are the consumer’s first look at the product. Therefore, it is necessary to pay attention to the design process while creating product innovation. Successful product innovation examples highlight this feature by investing in designs. One of the first features of many products on the market is the design created by it. What is to be considered in the design process is to introduce innovation with its design feature. While developing the product idea, an improvement can be envisaged according to the design feature.
Marketing Methods in Product Innovation
Product and marketing innovation cannot be considered as valuable for the consumer if the proper marketing and promotional activities are not possible. Product innovation should be introduced by applying the necessary marketing methods. Of course, some methods should be applied before marketing to give correct results. For example, it can be thought of how to create innovation by analyzing consumer behavior and purchasing processes. It is also a marketing method in determining quality and wage. At this point, you can follow the understanding that the quality product should be expensive, or you can test a customer’s perception of value and set a price policy.
It is also important to emphasize the values it represents before it shows that the product put on the market really creates an innovation. Why this product is made and why it is put on the market, answering the question is an important question. Marketing techniques can also be taken into consideration during the strategy and idea phase, and promotional activities can be started from there.
In addition, brand management can be used for innovation success and product innovation examples can be examined. Based on the examples examined, you can discover what has not been done or revise the items that need to be developed in the current product. As with any marketing method, the first thing to do is to set a goal and act. What is also necessary for product innovation is the reason for innovation. After this reason has been found, the feature of the product that it wants to emphasize and to be marketed is brought to the fore. Creating innovation is possible only by creating a value. Therefore, marketing methods will be considered successful if they can apply a need, emotion or idea.
What is Product Innovation?
It is a type of innovation that creates a product improvement, development or innovation. Innovation is possible with the product to be creative and functional. It creates a new value with product innovation, R&D studies, technological investments, researching the interests and desires of the consumer and the target audience.
What are product innovation ideas?
To create innovation in the product, what needs to be determined first. Accordingly, design-oriented, technological use, innovative product, originality-oriented product or need-specific innovation can be created.
What are the marketing methods in the innovation process?
Marketing methods are applied to start from the innovation target of the business or brand. There are stages of setting goals, analyzing consumer behaviour, using appropriate marketing tools and starting promotional activities. In the innovation process, innovation examples can be examined and innovation is created in the product in line with the brand’s goal.