Are you an event planner looking for ways to attract new clients so that you can take your business to the next level? Whatever your situation, these marketing ideas will help you to be successful.
Planning an event can be difficult whether it is a small gathering or a large conference. From selecting the location for coordinating with business vendors there are countless details to consider.
Here we will tell you about the best and profitable marketing ideas for event planners that can give them huge returns.
11 Best Marketing Ideas for Event Planners
Below are the best marketing ideas that event planners can use for successful business growth.
Advertising
Advertising is one of the marketing ideas that event planners should use to promote their business.
Many people agree that the Ads on Yellow Pages make good business sense. An online Ad, which includes just your business name list, is usually offered for free when you connect your phone.
You can also choose other ad types but they are limited-to-yellow ads and there is a charge for this.
You may also want to think about advertising in your local newspaper or regional magazine, if you are planning for social occasions as well. Because the marketplace for this type of event planner can expand throughout a given region, a city-based magazine would be the best one to advertise.
These magazines may be able to find topics related to your service (e.g., delicious food, colourful paintings) or aimed at readers in a particular region. An advertisement in a regional magazine can be a great tool to reach several potential consumers.
The advertisement in regional business magazines will help you to reach potential customers at companies.
Create a YouTube Channel
Speaking of interactive videos, did you know that YouTube is the second largest search engine in the world?
Youtube can increase your revenue 20% or more.
With YouTube Live, you can take advantage of the current customers of live video, streaming in real time to your audience. But what to film? There are many ideas for promoting a creative video event such as township interests, introductions to speakers and sponsors, insight into what participants will find, or practical tips for running an event.
Podcasting
Another idea for the promotion of creative events that people don’t always think is podcasting.
On average 67 million Americans listen to podcasts every month. Open your podcast, with the appropriate title for your event. Or, with a little effort, become a sponsor or guest speaker for an existing podcast that draws the same audience around your niche.
Social Networking Sites
Networking and getting referrals for your business are the first things to do and the best ways to sell and promote your events from scratch.
Associate your company with nearby business organisations. Most referrals come from former customers or sales managers. Stay in touch and stay positive.
Promote your business with various business pioneers to help make sure you are the first word on their mind when they need an event coordinator.
On the website, join long-standing social media platforms and social media sites, such as LinkedIn, to market and promote your brand. You can also meet with major event planning companies this way.
Networks are important in the business sector, and sales are critical. You must be known and respected if you are to be wanted.
Offline Marketing
The online world opens up a whole host of potential customer relationships, but you must not forget your offline presence. As well as sending email newsletters. So, have you ever considered postcards?
They are a great way to reach new and existing customers, so make sure your message is short, slow and to the point.
You should always carry your business cards, whether you go to the dentist or to a local store, because you never know when to meet someone who may need your services.
Email Marketing
Your event planning business marketing plan should also include email. Now that most of the key points are underway, it’s time to start a blog and create a new newspaper for everyone who subscribes.
Even if there is a deadline to maintain your blog and control the newspaper, don’t forget to make regular updates and email them to your customers whether they are your current and previous clients.
Email is an effective way to communicate with people. Most people do not text their coworkers via Facebook message – they send emails. When Amazon sends a product, it doesn’t send a tweet, it sends an email. People receive information, updates, and more via email to keep it easy to use and use whenever needed.
Content marketing and SEO
One of the most effective ways event planners drive visitors to their site is through SEOs and content marketing on event blogs and other web platforms.
Use tools like Google AdWords and Bing Advertising to open, use, and analyse your campaigns. You should optimise your website and blog title and copy the keywords. Work on building mentions and links back to your site because this will increase your rankings.
If you start by asking your network partners to get recommendations, links or reviews online, etc. This can help you with your search engine rankings and bring your event business to the top of search rankings.
Business Card
Don’t underestimate the power of this small but powerful marketing tool for event planning. Even in the age of computers, printed business cards are still very effective.
View it as a sequential brochure, especially if you prefer a three-card business card.
Many organisers prefer this business card format because more information can be included than a traditional business card, while the card is often small enough to be folded into a wallet or purse.
Enter your business name, contact details (email address, phone and website, for example), your name, technology, your logo, and some testimonials from customers in the past. Always carry business cards.
You never know when you will meet with a client or a potential customer. Ask your fellow vendors (florist, celebrities and photographers) if you can leave a pile of business cards in their place of business.
Information Brochures
Just like your business card, a well-designed, relevant brochure can help you colour your image as a professional organiser.
Successful customers will make decisions about your company based on your brochure, so make sure they are produced and produced at the highest possible level.
Offer Your Services
There are many reasons to devote your time and effort to a good cause. You dedicate a few hours to community service and make more light on your genre.
Be sure to thank the guests, sponsors, partners, colleagues, volunteers, and other stakeholders who helped improve your event.
Usage High Quality Visuals
As we all know in this digital era using high quality visuals are very important because now every event planning business is more focused on promoting their business online so they use high quality visuals on their online social media handles and website. These high quality visuals such as images, videos and other templates are available on many platforms such as Pixabay, Shutterstock, etc.
Use appropriate visuals that define your event planning business because the more appealing your business can be, the more you can grab the attention of the customers.
Conclusion
My final thoughts on marketing ideas for event planners is that you should be careful, hospitable, and build a warm atmosphere. The key to success is also good partnerships which will be beneficial for future projects.
When you dedicate your time and efforts to how to advertise an event planning business, you help change lives and create lasting change in your event planning.
This is one of the best ways to keep customers satisfied and come back.
