The world is changing and advancing at a speed never seen before. So it’s a matter of knowing what the next big thing will be, whether it’s business or investment. That is why we are going to try to see, by way of predictions, what the business trends will be from this 2018, and for this we are going to use different sources, among them, the Business Intelligence report.
We already talked about what the trends in social networks would be for companies from 2020 , where we stated that the king would be mobile, advertising and content would come hand in hand with video, and Facebook would practically become a payment platform for users. business.
Business Trends for the Future
1. The Internet of things.
We are clear that the Internet of Things will be an industry that will move billions and that from 2021 it will begin to reach its full potential. We are already witnessing how through connected applications we are making our homes smarter. And this has only just begun.
It is estimated that more than 50 million smart home devices have been purchased in the United States alone. If this industry has not yet taken off as many predicted years ago, it is because these devices are often expensive or difficult to configure. And that is something that is gradually being solved.
Smart bulbs, door locks that open with our mobile application or having all control of our home and electrical appliances on our smartphone is now a reality. And Amazon and Google are facilitating change in this industry.
2. Video and mobile are the future.
Much money spent on television advertising will be diverted to video advertising on mobile. Companies will make large advertising investments to reach users through their mobiles, using both reference social networks such as Instagram, as well as Facebook or YouTube.
3. Traditional television will die.
Television as we know it will tend to die. YouTube, Amazon and Netflix will be in charge of killing her, although it is very likely that other new projects and ideas will take over the gap left by television. Even television will increasingly adapt to smartphones.
And this will lead to the emergence of new mobile video business models, primarily around subscriptions.
Film and television studios, along with telecommunications companies, will lead these efforts. The former will produce the quality content, and the latter will combine this content in their mobile packages at a fixed price for consumers.
4. Digital media will seek to diversify their income beyond advertising.
Google and Facebook continue to dominate the advertising market. In fact, both companies are increasing their advertising revenue year after year. In this sense, digital media companies will turn to the search for new sources of income.
For example, we will see an increase in subscription payments by limiting content for unsubscribed users. Your search for revenue will also grow through brand licensing, merchandising, and new forms of native ads to increase your revenue models starting in 2018.
5. Virtual Reality.
Although in recent times, it has stopped talking about virtual reality, the purchase of Oculus by Facebook and other movements of different companies, makes us think that virtual reality will move billions, especially in the industry of the video games and probably other surprises that we see.
6. 2021 will be the year of autonomous driverless cars.
Companies like UBER have already made headlines when one of their autonomous cars had a fatal accident. But these types of driverless cars will arrive sooner than we think. What companies are taking powerful steps into driverless cars? The companies that could put these types of autonomous vehicles on our streets on a massive scale are Tesla, Ford, Hyundai, and General Motors.
7. The year of Alibaba.
So far, the prices that we can find on Aliexpress are difficult to match for other companies, including Amazon. We always said that the day Alibaba solves the problem of delivery times and jumps out of its territory, many companies could start to shake. Well, Alibaba has partnered with a Big Data giant and the company is expected to expand its business internationally. If this happens, the e-commerce market could enter a war where the dominance of Amazon as the king of e-commerce could be put at risk.
8. The market for drones.
A millionaire business has opened around drones. The Business Intelligence report ensures that drones will begin to have fewer limitations of use. In fact, companies such as Amazon and Correos are testing deliveries through these drones in places that are difficult to access.
Among the businesses and professions with the most future is the drone industry. In fact, knowing how to pilot, program or repair drones can give you job opportunities starting in 2018.
9. Artificial Intelligence in advertising.
In 2018 there has been a considerable increase in brands that have turned to artificial intelligence to improve their efficiency in their advertising strategies on the internet. Using artificial intelligence in marketing can optimize bids in ad auctions by offering personalized content.
10. Security in payments and information.
With the large amount of sensitive information we share on the web and with internet payments booming, security will be one of the most important things to solve, and therefore one of the most profitable industries.
So we will continue to see acquisitions of companies dedicated to promoting security by corporate giants. Mastercard acquired Brighterion, a software company specializing in
artificial intelligence and security. We don’t rule out seeing more business-to-business partnerships or acquisitions.
11. Digital money management.
If we know something today, it is that young people trust Google, Amazon, Apple and Microsoft much more than a bank. And that is why companies and applications are appearing that are responsible for managing our money better than traditional banking.
Some of these applications are being purchased by banks to offer us the possibility of having healthier finances, as well as controlling our expenses and knowing where our money is going. As of this year, Fintech will definitely take off and will force traditional banking to change or adapt.
12. And what will happen to cryptocurrencies from 2021?
The Business Intelligence report says that cryptocurrencies will take a greater role and will have better acceptance. But at this point, as a personal opinion of A. Carlos González, from Negocios1000, I am sorry to disagree, I precisely believe that the opposite will happen , because at this time, the price of Cryptos, very especially Bitcoin, are showing more and more than far from being a real form of payment or storage of value, they are behaving like a real bubble.
The BlockChain will have incredible and infinite uses, but cryptos, in my opinion, will only serve to squeeze money from deluded investors who think they will get rich quickly by investing in this product with no intrinsic value and no real utility. But I insist that this point is only my personal opinion.